Brand & Marketing Manager - Bali (Canggu, Ubud, Denpasar, Kuta & Surroundings)

Join RASA Group, a dynamic and innovative leader in Indonesia's food and beverage industry, as our Brand & Marketing Manager in the vibrant heart of Bali. This is a unique opportunity to shape the brand identity and market presence of one of Indonesia's most beloved food brands. As a Brand & Marketing Manager in Bali, you will be part of a team that drives the brand's growth and success in this beautiful and culturally rich destination.

In this role, you will work closely with the marketing and sales teams to develop and execute marketing strategies that will attract and retain customers in Bali. You will be responsible for creating and managing the brand's marketing campaigns, both online and offline, to ensure maximum visibility and engagement. Your daily tasks will involve market research, competitor analysis, and the creation of compelling content for various marketing channels, including social media, email, and print.

📋 Tanggung Jawab Pekerjaan

• Develop and implement marketing strategies to increase brand awareness and customer engagement in Bali.
• Create and manage marketing campaigns across various channels, including social media, email, and print.
• Conduct market research and competitor analysis to identify opportunities and threats in the Bali market.
• Manage the brand's online presence, including website content, SEO, and PPC campaigns.
• Collaborate with the sales team to drive customer acquisition and retention in Bali.
• Monitor and analyze marketing performance using tools like Google Analytics and social media insights.
• Ensure brand consistency across all marketing materials and channels.
• Stay up-to-date with industry trends and best practices in digital marketing.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, with a focus on brand management and digital marketing.
• Proven experience in developing and executing successful marketing campaigns in the food and beverage industry.
• Strong understanding of social media platforms and digital marketing tools like Hootsuite, Buffer, and Google Ads.
• Excellent communication and interpersonal skills, with the ability to work collaboratively in a team environment.
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Familiarity with the Bali market and its unique cultural and tourism trends.
• Certification in Google Analytics or Google Ads is a plus.

🛠️ Keahlian

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